About Me

I start every design project in the same way. I always start by talking to people, I love stepping into someone’s shoes and gaining a fresh perspective on their views and opinions.

This has always been my greatest asset as a designer, the ability to get lost in the field and problem solve with real people, real thoughts so that together we can use design to find a genuine solution.

Throughout my time at university I’ve evolved a lot as a designer, focusing my projects on social issues I always try and take the alternate route, which at times might seem more challenging but I believe that when this is done properly it makes solutions to complex issues far less daunting.

Brands and Creative have always had economic and social value.

I hold value in believing that design isn't just about how things look and feel but about reducing risk using user centred insight throughout the process of developing products people love.