I start every design project in the same way. I always start by talking to people, I love stepping into someone’s shoes and gaining a fresh perspective on their views and opinions.
This has always been my greatest asset as a designer, the ability to get lost in the field and problem solve with real people, real thoughts so that together we can use design to find a genuine solution.
Throughout my time at university I’ve evolved a lot as a designer, focusing my projects on social issues I always try and take the alternate route, which at times might seem more challenging but I believe that when this is done properly it makes solutions to complex issues far less daunting.
Brands and Creative have always had economic and social value.
I hold value in believing that design isn't just about how things look and feel but about reducing risk using user centred insight throughout the process of developing products people love.
NEWCASTLE UPON TYNE.